Consumer credit advertising

Sunday, May 1, 2016

Brazil - The study evaluated the field of consumer credit advertising: physical and digital ads of 20 financial institutions, including large and medium-sized commercial banks, independent credit institutions and financial business units of large department stores. The findings highlighted a lack of commitment of the financial institutions regarding the conditions of credit assessment, increasing default risk and interest rates, inducing consumers to a vicious cycle of recurrent use of credit.


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